Client: The Exodus Road

At The Exodus Road, a non-profit in the counter-human trafficking sector, rescue involves a full cast of characters: the investigator, the social worker, the survivor, and the donor. When casting the vision for TER's end-of-year campaign, the marketing team decided to put these characters in the spotlight via a four-part blog series entitled: Until She Is Free.

As design lead on this project, it was my job to illustrate the narrative of the campaign. Working within TER’s brand guidelines, I designed a campaign that gave faces to the highlighted characters and remained consistent across myriad digital platforms.