unfocused.

Speculative design is creating imaginary stories that can explore new stories for possible futures. Designing future products and services use those products to understand those elements for those future possibilities and use that learning to change our perspective on our current state. There are no right or wrong answers to speculative thinking, only to bring the power of suggestion of the “what if”.

This project was based off of the the pharmaceutical companies and how they are pushing drugs to become more causal and easily accessible for anyone to use. Becoming more easily accessible, people then start to self diagnose themselves by using natural solutions until medication is needed. Our goal was to create a system that helps make the selective process easier based off of certain feelings you experience when in need of a specific drug.