Black Sheep, a cold pressed juice company.
Designed by, Nathan Restyanszki
Black Sheep, was created as a cold pressed juice company to go against the grain of the average cold pressed juice company. In research I saw a lot of the same, clear plastic bottles with white stoke imagery and clean fonts. I came up with Black Sheep, because I wanted nothing to do with them or their marketing strategies.
Can mock ups,
one set has a black card stock back,
the other set is on tabloid with black ink as the base layer.
I started off being different from the rest by using 16 oz cans instead of the bottles. the reason as to why is because it stands out more, if everything is clear and white, black and metallic is sure to stand out. Plus aluminum has a better sheen to it rather than the plastic bottle.
Not shown above are the tabs the Black Sheep cans will have, I intend on making tabs by cutting the larger part of the tab out with a die cutter in the shape of the ram skull.
This brand is not for the average person, in fact some may find it off putting or aggressive, to which I say "Good".
Large Box Ad
Banner Ads
I wanted to make something that I would want to buy. Something that people like me would want to get behind.
Stationery set
Black, Red, Purple, and Gold. "Juice that's Dark inside and out".
Black Sheep : A member of a family or group who is regarded as a disgrace to them.
