Cadillac Future of Luxury

  • This video was a collection of  tv show clips, and digital art from the internet collaged together to create a mood for our 'future of luxury'.
  • It was important to us as a team to understand each of our own perspectives when it came to these 'selected elements' as well as our thoughts on luxury.
  • The ideation phase was the opposite of linear, and long the way to our final it was crucial that we identified a unifying theme for our interpretation of the future of luxury in our products. That theme was 'Art'.
  • Cadillac 2030 furniture vision directed and filmed by John Coates, Visual Effects by Andre Empson.
  • Catalogue prints showcasing the furniture pieces.
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