Brief: To develop an innovative service, product or campaign
that tackles menstruation issues and social stigmas.
Concept: Period poverty is still a huge problem in the UK. One in ten girls can’t
afford sanitary products and the stigma around periods can affect young girls.
Solution: Lady Bits are a charity that stand by the idea of having a free period.
Due to pricing sanitary products and then adding ‘luxury’ tax on top, Lady Bits
offer a free plan to help school girls.
Packaging: Gift bags would be given to school girls. Inside will be
a box of sanitary products of their choice and other ‘bits’ a girl
needs to educate them of period poverty.
The cheeky packaging aims to break the stigma surrounding periods.
The stripped packaging shows off the ‘period pants’ that every girl has
on during their period and can relate to.
The bold colours benefit with the very out there imagery of period leaks
to nudity. Empowering women is something Lady Bits want to express.
Editorial: The editorial identifies all the problems girls have when on their period.
It’s to express to girls that they won’t be the only ones going through the once a month struggle.
The editorial could also be given to the man in the girl’s life, e.g. Dad, Brother or Boyfriend.
For them to educate themselves about periods.
Educating males could encourage a comfortability of speaking about the topic.
Reaching a revolution that periods are a natural bodily function and it isn’t something that should be a taboo.
The quirkiness and simplicity of the editorial makes it more welcoming to read and easier to educate.
In the gift bags also includes a cards that girls can send off when in need of
more sanitary products. This then helps spread the message of Period Poverty
and helping those girls in need. To make it more personal a letter is
found also in the gift bag from Lady Bits to the girl receiving the goodies bag.
The letter explains period poverty and how Lady Bits as a brand are there for her.
