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CANON - Zoom Lens

The following guerilla campaign used hydraulic parking posts to demonstrate the power of the new Canon S1's optical zoom lens.
Concept & Art Direction: Bérengère Hours - Emmanuel Courteau
Creative Director: Erik Vervroegen
Agency: TBWA Paris
Client: Canon
Awards: Cannes Lions (shortlist)
CANON - Zoom Lens
Published:

CANON - Zoom Lens

The following guerilla campaign used hydraulic parking posts throughout Paris to demonstrate the power of the new Canon S1's optical zoom lens.

Published: