Treasury
IDENTITY
2018
2018
Designed with Studio 1212
Studio 1212 developed the brand message framework and visual identity for Treasury, an Indonesian financial technology company & app that focuses on gold savings.
Treasury is not a conventional investment institution, but rather a "smart, simple and safe"digital innovation for Generation X and Millennials. Despite the generational gap between the two targets, identifying their "aspirations" to secure a long-term future becomes the brand's main communication.
Studio 1212 developed the brand message framework and visual identity for Treasury, an Indonesian financial technology company & app that focuses on gold savings.
Treasury is not a conventional investment institution, but rather a "smart, simple and safe"digital innovation for Generation X and Millennials. Despite the generational gap between the two targets, identifying their "aspirations" to secure a long-term future becomes the brand's main communication.
Characterizing Treasury as "human, clear and smart", Studio 1212 developed a logo inspired by a timeless symbol for currency, the gold coin.
To balance the classic approach of the logo, we paired it with a friendly typeface and a vivid, energetic color palette.This identity is then applied to Treasury’s app icon, stickers, stationery, and other promotional items
To balance the classic approach of the logo, we paired it with a friendly typeface and a vivid, energetic color palette.This identity is then applied to Treasury’s app icon, stickers, stationery, and other promotional items
Graphic Standard Manual
The supergraphics represent the progress and accumulation of our savings
App Branding
Debit Card
Stickers Set
ROLE:
Responsible for developing logo concepts, graphic illustrations, and design applications from the brief under supervision of art director.
Responsible for developing logo concepts, graphic illustrations, and design applications from the brief under supervision of art director.
