Michaela Lidster's profile

Humble Design Brand Identity

Humble Design is a Metro-Detroit based non-profit that furnishes homes with donated goods for individuals and families that are transitioning out of homelessness. Their goal is to restore dignity by personalizing and bringing the family's personality to the home.

In the fall of 2018, Mercedes Benz Financial Services sponsored Humble Design to work with a class of 12 CCS Communication Design students on a rebranding project. Our team of 3 developed a unique solution based on Humble Design's promise, essence, and mission. Our solution included a new kit of brand assets, as well as proof of concept designs for the organization's website, merchandise, social media, print materials, and more. The finished brand was packaged up into a final brand guidelines book.
Humble Design Brand Identity
Published:

Humble Design Brand Identity

Published: