Promoting Farmers Market to Hispanic women audience

  • The Royal Oak Farmer's Market wanted to get more hispanic women as shoppers but didn't know why they weren't shopping there, even though fresh produce and reasonable prices were in place. In my research I discovered that most hispanic women did their shopping on Sundays and the farmer's market wasn't open that day. So, if they wanted that audience they would have to be open on Sunday and this was an advertising campaign to inform that audience of the Sunday opening.