“I want people to be confident about their capabilities
as a person while being in control of their drive.”
The project
This project was aimed at making future proof designs. By envisioning the future a mission was established. The mission helped to find values and features for my design. When I designed the new Land Rover Discovery. Many consessions and consideration had to be made to keep the values of Land Rover’s current Discovery and the values of my future vision.
My personal goal was to design something that fullfilled user goals by being basic. I tried to show trustworthiness and reliability without showing off or exhagerating.
Process
During this project I applied the Vision in Product approach. It helped me envision a mission for future design and find a reason of being for my concept. All tough the process looks linear, I moved back and forth many times to keep the design coherent.
I analysed the defining phenomena for the people in future Europe. This helped me to find a conflict in peoples lives that needed to be solved. By making a movie that showed a Utopian ideal about driving I found a way to define my goal.
By combining the problem (future conflict) and goal (utopian future) I formed a mission. To clearly understand what kind of design could reach my mission I described the character for the concept. Trustworthy and Straightforward.
Future Concept & New Design
To express the words Trustworthy and Straightforward I designed a future concept. This helped to find out what features and styling could fulfill my goal. Later I analyzed the current model that I needed to design. The goal was to find out why user’s bought this model, what goal where they fulfilling today?
In my new design I combined both the Future Concept and the Current model. The idea was to design something that current Land Rover buyer would still appreciate and want while trying to reach your mission as much as possible.
What I have learned
I learned that making package decisions was a difficult puzzle with many iterations. In this phase setting limitations in for example seating arrangement helps to structure thoughts. My biggest challenge was translating the envisioned character into a coherent form language of the design. I found out that drawing style and technique are of a large influence in this.
