Vevo DSCVR 2018
Every year, Vevo releases a list of 20 upcoming artists they've selected as the musicians to follow. For 10 days, Vevo revealed two artists each day along with a collection of videos and photos for each artist. The challenge was to create an experience that would entice users to come back every day to discover the next set of artists in the queue. The result was a microsite that incorporated interactive elements and easter eggs (i.e. countdown timer, videos, galleries, rollover states) that made exploration fun and delightful.
