CHALLENGE

We needed a branding solution to show the bold and dark taste of the coffee while still keeping everything minimal and modern. Lumi is a modern company that was born from the earth, we wanted to keep the earthy and classic element while still staying modern 

SOLUTION​​​​​​​

The boldness is shown through the contrasted dark grey and white color palette, it's honest and goes back to the company's route of dark and modern. The earthy element was brought in through the topographic pattern and small organic "hand drawn" looking details. We use very clean lines to preserve the classic and modern look

PROCESS

We started with an in depth strategy to pull out the elements of the brand that would communicate most clearly to their audience