Agency: Hungry and Foolish

Art Director: Marie Colombier

Production: Birth

Director: Ben Lacour

Award: Silver - Cannes Corporate Media & TV Awards

Shortlist: 3 shortlists Pharma - New York Global Awards

Awareness campaign about Diabetes. 

Sanofi's vision and commitment is to put each individual patient first, with a broad portfolio of solutions. That's why we created a campaign with the patients at the center of it.

The "Diabetes.Your Type." worldwide campaign is for 60 countries.

1 manifesto film.

3 patient films.

50 prints with pictures of 6 patients.

Website.

Social media campaign on Instagram, Facebook and Twitter.

Thematics videos: patients testimonials focusing on topics about the life with diabetes (family, sport, the importance of social media, etc.)

Manifesto film

Patient film: Konner.