KFC CRUNCH DOUBLE DOWN CAMPAIGN
We know that people love to argue. So, when KFC re-introduce
the Crunch Double Down with all meat and no bun...
We created a divisive argument the whole country could get into,
whether the Crunch Double Down is a #BurgerOrNot
The campaign launched on TV and online with a host of executions
adding fuel to the argument.
30'S TV
10'S TVC & ONLINE
Online Sting - Walk Away
Online Sting - Google
Online Sting - Good Point
We then gave the people a voice, with an interactive online video
that allowed viewers to pick a side.
Youtube - Interactive Ad
Online - Food Film
