The Fee vs. Free Party campaign for Electric Orange Case History
The campaign included wildpostings...
... out of home in shopping malls...
... and bus kiosks...
... and buildings...
... even old-school mobile...
... and grassroots campaigning.
Digital included the usual suspects like Facebook...
... major online publications...
... and other media relevant to our target market.
Like any political campaign, we did our polling...
... and published our results in real time...
... as well as fake news on real journalistic sites.
Ambient advertising heightened the idea that paying fees for anything, especially bank fees was absurd.
