Teaser for lead/interest generation
medium: email marketing, magazine ad
The visual took on the rugged style. Represented by the jeep and luggages above, meant only for those who can rough it out.
Strong color such as green, yellow, orange to symbolise nature surrounding the drives. The beauty worth the adventure and time.
Main visual for the autoventure
medium: email marketing, magazine ad, newsletter, T-shirt
AA Singapore Autoventure organised 92-day drive from London to Singapore. It was an event worth mentioning as it covered 15 countries, 22,000km and 92 days.
The teaser drew numbers of interest and sign-ups. Hence, the main concept creation on what's to come next.
The concept generated was to further illustrate the details of the trip, using illustrated map pinpointing the countries included in the road trip, mileage covered. It visually engaged the viewer on the beauty, nature, nice scenery they were going to enjoy during the 92 days.
The event was successful as the expedition was fully booked.
