Concept
An audiobook is not just another way of reading a book: it's a way to re-learn to listen to different ideas and opinions. In our launch campaign, we decided to invite Italians to listen and explore the new side of a story they already know.
OOH
We developed the concept of "listening again" in a OOH campaign based in Milan.
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Event
Then, we brought our concept to the field. Selecting some "hot" social themes, the Storytel Gallery installation consisted in linking each of them with a symbolic object and transforming it in a Storytel audiobook (by inserting in each one of them a chip connected to an audio jack).
Social video
To launch the initiative, we also created a video starring Italian writer Antonio Dikele Distefano.
Media Kit
We targeted journalists and influencers as well, sending them special media kits: inside there was a fragment of one of the selected objects, a description of its "origin" and the corresponding audiobook inserted in it.
Social responses
Credits
Agency - DUDE
Chief Creative Officers & Partners - Livio Basoli & Lorenzo Picchiotti
Copywriter - Andrea Galanti
Art Director - Nicolò Andrea Ales
Graphic Designer - Francesca Chianese
Creative Strategy Director - Federica Nanni
Account Director - Elena Panza
Account Executive - Giorgia Marchelli
Integrated Production Director - Matteo Pecorari
Executive Producer - Silvia Lo Cascio
Direttore di Produzione - Simone Raddi
Producer - Andrea Italia
Ispettore di Produzione - Matteo Bonatti
Event Manager - Nadia Fontanella & Cristina Fichera
Event Manager Assistant - Martina Augelli
Post Production Supervisor - Seba Morando
Motion Designer- Marco De Benedictis
Film Editor - Giulia Cosma
Film Director - Francesco Calabrese
