Alareen Ambient Marketing 2019, by Unisono
Our concept was to beautify the area by leveraging the natural beauty of the Arabian landscape, its flora and fauna. To incite a sense of curiosity with the public, we were briefed to make this a none-marketing communication – to coin a phrase, we used ‘Ambient Marketing’. Unisono developed three unique creative routes and the selected concept marries the brilliance of wildlife photography with inspiring thoughts expressed through intriguing messaging. In our final execution, we explored a soft editorial look and feel, with black and white imagery juxtaposed with low saturation colour shots of the region’s wildlife. It displayed contrasts of light and dark which carried bold quotes and statements of empowerment and community.
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Project Notes:
Designers: Liam Farrell
Creative Director: Liam Farrell
Project Management: Dana Murad
Agency: Unisono
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Comments kindly appreciated
