Laws of Motion
Gravity / Movement / Acceleration / Force / Speed
BREUER, the leading furniture editor firm, in pleased to announce the presentation of its exclusive design collection by Joel Escalona, which will be showcased for the first time during ZONAMACO 2019, the most important contemporary art and design fair in Latin America.
The collection titled Laws of Motion is the first collectible design series created by Joel Escalona for BREUER. Through a series of diverse typologies like mirrors, tables, and seats, the collection articulates the flawless production execution on behalf of the company and the level of introspection achieved by the designer.
Only available as part of a limited-edition series of nine pieces, plus two artist’s proofs, each of the functional sculptures designed by Joel Escalona effortlessly combine materials like oak, marble and metal, that by being carefully transformed by BREUER, show the unique result achieved by their author’s cabinetmaking.
Year / 2018-19
Client / BRUER
Edition of 9 pieces each design
Client / BRUER
Edition of 9 pieces each design
Creative director /Joel Escalona
Design team / Isa Velarde & Mariana Loaiza
Consultant / Berke Gold
Photography / Mariana Achach
LAWS OF MOTION
At first, this collection aims to explore concrete concepts such as gravity, force or movement, and how they can be expressed as design pieces, which, in a confident journey — where the adventure was everything but expected — takes us to the unexpected scenario of observing the author’s vulnerability when facing a series of questions, which help us consider new meanings for each of these concepts.
Where do I come from? What holds me up? Do I fit in? How do I look? What differentiates me from others? How do they see me? How frail am I? What does this mean for you? Can l? Where am I going? Should I? Should I keep going or should I stop? Will I be remembered this way?
— Joel Escalona
There are objects that define us better than a thousand biographies. Objects that at first glance seem static, to which we don’t attribute any value beyond their function, such as containing, guarding or simply decorating, but that define us, since they hide a second unexpected personal meaning.
