This is my second project with photographer Anastasia Mamontova. The first time I created her logo was 7 years ago, and now we both agreed that it was time for a brand refresh. We wanted her new look to showcase her style and evolve along with her. We decided on a hand calligraphy logo that would show a more mature but still fun personality. I worked with calligrapher Irina Vascovet to develop the main logo, and then created a stamp logo variation off of that. The color palette and patterns were designed to help the brand stand out even more. Overall, we were both very happy with the way it turned out, and how we were able to have the brand “grow up” with her. You can see the results in the photos and video below.
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