Café Coasters, Cups, and Bags
Hugo's Library is a joint bookstore and coffee bar that I created, designed, and developed for my senior capstone project. I placed the store in my hometown of Washington, Missouri. The store provides all types of literature and delicious fair-trade coffee. Hugo's also has a local slant on things with both a do-it-youself and a green attitude. A fun place to meet friends, browse books, and sip coffee, I wanted Hugo's brand to be a playful union of rustic and hip, cozy but trendy. I also love incorporating handmade elements into my designs, so I knew Hugo's would have a lot of that as well.
Below are some designs for coasters, cups, and paper bags that I developed for Hugo's coffee bar. The coasters serve as meeting cards to Hugo's patrons. I thought the interactivity of the piece was nice because it was a fun way to promote the friendly atmosphere of Hugo's. For the cup designs, I had made some illustrations of animals with books and coffee in their environments. I like the quirkiness of the illustrations with the warm brown tones of the paper. Finally, the bags use the same illustrations from the cups with a simple typographic layout to further promote Hugo' identity as a fun, warm, hip place to be.
Below are some designs for coasters, cups, and paper bags that I developed for Hugo's coffee bar. The coasters serve as meeting cards to Hugo's patrons. I thought the interactivity of the piece was nice because it was a fun way to promote the friendly atmosphere of Hugo's. For the cup designs, I had made some illustrations of animals with books and coffee in their environments. I like the quirkiness of the illustrations with the warm brown tones of the paper. Finally, the bags use the same illustrations from the cups with a simple typographic layout to further promote Hugo' identity as a fun, warm, hip place to be.
