Compettion: Design a t-shirt for Ben & Jerry's ice cream

Date: April 15th 2013

The challenge that Ben & Jerry's ice cream company set was to creat a t-shirt design to celebrate one of their favorite flavours.

- Half Baked

- New York Super Fudge Chunk

- Chocolate Chip Cookie Dough

- Chocolate Fudge Brownie

- Chubby Hubby

- Chocolate Therapy

 

 

 

 

Working on my favouite flavours I created the above designs.

I wanted to stay away from the icons that everyone uses when you say design something for a ice cream company because I feel the use of a ice cream cone has been over worked time and time again.

For this competition I wanted to work around little charactors so the development into other products could be used. The idea was to keep the theme of childish, funny and straight to the point design. 

I believe the developments that I could have progresed onto would have been to chocolate the designs up abit so that the design had a mouth watering effect as well as a statement. Just to push the amount of chocolate used into the message abit more.