ECOCO.
Ecoco is an eco-innovative confectionery brand creating crisp, malt honeycomb sweets covered in exotic African milk chocolate. In partnership with the World Cocoa Foundation, their mission is to address the mounting threat of plastic and single use waste in the world. They believe it is possible to enjoy luxuries such as their chocolates without it costing the earth. Through smart and sustainable design, Ecoco packaging is crafted from
recyclable and bio-degradable materials, designed to be the better choice for you and the planet. Appropriate for all ages, Ecoco is marketed towards those looking to do their part in contributing to sustainability and ecological improvement and encourage others to begin their journey to making
more eco-friendly choices.
recyclable and bio-degradable materials, designed to be the better choice for you and the planet. Appropriate for all ages, Ecoco is marketed towards those looking to do their part in contributing to sustainability and ecological improvement and encourage others to begin their journey to making
more eco-friendly choices.
The identity developed for the Ecoco brand was driven by the company’s sustainable values and origin of the chocolate, Africa. Symbols and colours were chosen to reflect the vibrant colours of cocoa fruit and the three animals which feast on them, monkeys, bats and squirrels.
The tube packaging concept has been specifically engineered to house the confectionery product, featuring two re-closeable access points. First is the lid, which is first opened by twisting the lid and tube base in opposite directions to tear the sticker over the join of the lid. The second access point, features a spinning top which is opened by lifting away a perforated tab to reveal a dispenser which allows the chocolates to be distributed at a more portion-aware rate. This opening is closed simply by spinning the top until the dispenser is covered.
Made from a Kraft paper tube and compostable & recyclable adhesive stickers, the package uses bright natural colours, approachable symbolism and environmentally-friendly characteristics designed to make the customer feel good about and enjoy making the choice to buy a eco-friendly product over its competitors.
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(Fictional Project, completed for the purposes of University)
