Curtis Rackham's profile

SR Suntour WSU Course Project

I chose this logo design because I wanted the customer to feel that we are quick, which is why I picked the right leaning text. I also wanted people to know that SR Suntour is focused on bikes.
Business Card (Back) I wanted the back of the business card to show the bike because it's a simple design but it is something that is easily recognizable. The circle surrounding the bike is just a way to add contrast and help the bike stand out. 
Business Card (Front) I had the name of the representative larger than the contact information but smaller than the company name to help it stand out. I left the bike out of the company name on this one because it was already on the back of the card, and it seemed to fit better on the business card. I also put a QR code in order for those using the card to be able to access the website using their smart devices. 
Envelope Front: This is a standard envelope. It's simple but it lends the opportunity to place addresses and for postage. 
Envelope (Back)  I wanted to place a bike at the bottom of the envelope flap to act as a printed seal. People will know that it is SR Suntour any side they look at the envelope. 
Facebook Profile: I did the Facebook profile as the full logo so that people knew who's page they were looking at online. 
Letter Head w/o Text: I placed the logo at the top of the page and flush right because it will be easily seen by those reading whatever memo or letter is published on it. I also placed the watermark on the center so that people know who created the letter. There would be less chance of forgery with the watermark. The contact information is on the bottom because I felt that people would want to contact the company after they had just read the letter.
Letter Head w/ Text: This is just a way for those who are viewing this to see what it will look like with text. The watermark in the back sticks out, but not so much that it distracts from the text itself. 
Twitter Logo: The Twitter logo is there to show those who are using Twitter whose page they are viewing. 
Facebook Ad: I chose the picture for this Facebook ad because it shows someone who is clearly using their suspension while riding. I want the viewers to feel like the components they are using are quality components and that they can trust SR Suntour for their biking needs. I also used wording that would appeal to the emotions of any bike rider.
Print Ad: I made up a component to advertise, but I used a market that is growing in popularity. I found a photo that gives the viewer a sense of excitement because the bike is just sitting there and looks like it's ready to be ridden. The eye is lead right from the top section of text right to the bike. It's a nice bike as well, so it is easy to desire it. 
Facebook Header: With the header I chose these photos because one shows precision and hard work. The other, I felt, showed promise or hope for the future and the other photo showed family and safety because I wouldn't want my children riding with cut-rate trash parts that could potentially injure them.  
Twitter Header: I chose photos of people out using their bikes because SR Suntour wants people to use their bikes, and they want people to feel safe using their bikes. SR Suntour is a company people can trust from the most avid cyclists to casual riders to children. 
SR Suntour WSU Course Project
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SR Suntour WSU Course Project

This is a project for a visual communication course at Weber State University. The subject I chose for this project was SR Suntour, a bike compon Read More

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