This National Promotion for Whirlpool brand balances the softer, emotionally driven Every day, care.™ campaign with a hard hitting promotion to drive sales. The clothing care tag ties in with the brand campaign, while the t-shirt flooded in brand gold pops off product—differentiating the promotion from brand P-O-P in over 10,000 retailers. The promotional campaign was reinforced by insight-driven trade communications; in-store materials; targeted advertising; and web assets. This resulted in a strong visual impact across multiple touch points that drove consumers to retailers and increased sales for Whirlpool brand.