Kimberly Clark (Huggies)
baby diapers and wipes
baby diapers and wipes
This campaign for Huggies runs in 2008-2009. It was based on creative platform "protection from the bad mood". Honestly i'm not very satisfied with it as the actual idea was to make the parody forProcter and Gamble ads where we always have straight comparison of using two different products, but after lots of tests and amendments it has come out like this. But Kimberly Clark has got Effie (the brand of the year) with this campaighn.
Huggies Ultra Comfort
Here we compare two babies with their pillows Sasha (the boy) and Masha. No matter that Sashas's pillow is more reliable then Masha's, Masha is still happy, as she has ner breathable diaper Huggies Ultra Comfort, while Sasha is sad already as he feels discomfort.
Here we compare two babies with their pillows Sasha (the boy) and Masha. No matter that Sashas's pillow is more reliable then Masha's, Masha is still happy, as she has ner breathable diaper Huggies Ultra Comfort, while Sasha is sad already as he feels discomfort.
Huggies Little walkers
Huggies LW are easy to change because of the opening sides. Here we compare Sasha who takes rucksack in his journay and Misha who takes the suitcase. But Misha has to intrupt his journey while Sasha happily continues as he doesn't need to be interrupted for changing diaper.
Huggies LW are easy to change because of the opening sides. Here we compare Sasha who takes rucksack in his journay and Misha who takes the suitcase. But Misha has to intrupt his journey while Sasha happily continues as he doesn't need to be interrupted for changing diaper.
Huggies wipes
Huggies wipes are perfect for baby skeen as they contain just pure water and can easily wash away any dirt. Here we compare two baby girls that have applied "beauty masks". Anya's mask is made of yoghurt and Dasha's from curd. Dasha need to go away to wash away the mask, while Anya is already enjoying clean skin because of Huggies wipes.
Huggies wipes are perfect for baby skeen as they contain just pure water and can easily wash away any dirt. Here we compare two baby girls that have applied "beauty masks". Anya's mask is made of yoghurt and Dasha's from curd. Dasha need to go away to wash away the mask, while Anya is already enjoying clean skin because of Huggies wipes.
