Advantages of Content Marketing
A content marketing plan offers a very different perspective because you "own" the attention your company or brand receives. You are taking strategic steps to build brand awareness and cultivate your audience with the intent that they will read your blog, share your content on social media and ultimately buy your products or services.
Advantages of content marketing
Content marketing helps you to:
Build brand awareness, trust and loyalty – people consuming your content will start to build an impression of your brand. Publishing informative, well-researched content means your business will be seen as authoritative and trustworthy. The more your audience rely on you for information, the more likely they will be to buy from you.
Reach an audience who may avoid ads – using content rather than traditional advertising can help you reach potential customers who may use ad blocking software or actively avoid or ignore traditional advertising.
Keep costs down – there are no media placement costs and most work can be done in-house so spend can be kept low.
Increase traffic and conversions – quality content draws your audience to your website, boosting web traffic. Once they are on your site, you can persuade them to register or make a purchase (ie convert).
Read more at - Nibusinessinfo.co.uk
Effective content will bring more traffic to your site
Publishing consistent blog posts that are engaging and effective can help you bring more traffic to your site over time. In fact, according to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 times more traffic than those that only published 4 or less posts. If you want to improve site traffic, publish quality blog content more often on a more consistent schedule.
Build brand awareness with useful content that engages target buyers
Let’s face it. There are consumers out there who are a perfect fit for your products or services, but they haven’t yet gotten the opportunity to learn about your brand. By creating useful content that provides value for your target buyers, you can work to engage these leads and help build awareness for your brand. Brand awareness is one of the most important benefits of content marketing....to know more, visit - Lyfemarketing.
More social traffic (and followers!)
Syndicate your content on your social media platforms for increased exposure. If you do this, more users will see and read your material--plus, users will have the opportunity to share your content with their friends and followers, greatly increasing your circle of followers. Over time, you'll earn more and more followers for your brand on social media, and more traffic from social media as a result.
Increased conversion potential
Your primary objectives with content are to engage, inform, help, and bring value for your readers. Once that's taken care of, you can use any remaining space you have to pitch one of your products or services. If done tactfully, you can easily increase the number of conversions you get. Just remember the keyword here is "tactfully"--don't turn your content into an advertisement...get more to know at - Inc.
Greater Brand Authority
As mentioned above, it’s the age of globalization. Thanks to social media and other online developments leveling the playing field, one business in a small town can actually be competing with thousands of other businesses all over the world. With so many businesses vying for the audience’s attention, it takes an established footprint through great content to actually win the audience. People are going to be more receptive to a brand they’ve read about than to one about which they have no prior information.
Increased Brand Loyalty
Brand loyalty is the bullseye. Content helps you gain customers first by converting readers to first-time buyers, and then continues on to influence those first-time buyers to become repeat customers. Over time, content helps you cultivate among your customers an affinity to your brand and a preference for yours over your competitors....find out more at - Thrivehive.
If you're running a small operation or business it is still essential that you remain in the loop. As always, content is vital for the success of your website. Start incorporating these tips to your current and future content and you'll notice that you'll experience less difficulties coming up with new topic ideas and/or interesting content for your users and visitors with the help of a Digital Agency Melbourne.
