Project Description: This project consists of creating the wrapping for a car to serve as an advertising subject or to represent a mood, theme or period of a period of time.
The 60s decade was a decade of change. Not only were those changes evident in fashions but world events, music of the 60s, automobiles, toys, and individual self expression.
The objective and goal of this project was to create a car wrapping that represents the era of the 60’s and the liberty it came with. This was a period of time where self expressionism characterized the individual. I wanted to create a car wrap that showed the diversity from the typefaces the artists of this time used , to the colors, and the symbolism the era implied.
The typography on the car wrap and made by hand and altered from inspirational typefaces that were seen and often used during the 60's. The colors are also used to signify the vibrance and the life there was during these set of years.
