"Discover Dubai" Concept Design
Emirates Air tasked Atmosphere Proximity with developing an experiential site to promote all of the unbelievable places and experiences that Dubai has to offer. It would house listings for shopping/dining/resort/activities, as well showcasing original editorial content and pulling in social content. We presented a playful and rich experience allowing users to dig deeper in to all types of content, combining full-screen beautiful photography with layers of informative content pieces.
Emirates Air tasked Atmosphere Proximity with developing an experiential site to promote all of the unbelievable places and experiences that Dubai has to offer. It would house listings for shopping/dining/resort/activities, as well showcasing original editorial content and pulling in social content. We presented a playful and rich experience allowing users to dig deeper in to all types of content, combining full-screen beautiful photography with layers of informative content pieces.
Design Direction One - Hexagon Content Grid
Design Direction Two - Full width Background briefly displays, refreshes for each visit
Design Direction Two - Content animates into view
Design Direction Two - Content locks into grid view
Place Listing Page
Article Page
