I concepted an inflight program of trading cards with offers for the Cosmopolitan of Las Vegas in partnership with United Airlines. The program was distributed on United Airlines flights going to Las Vegas and cut through the clutter, engaging an audience prior to landing in Las Vega. Over 5 million were produced and given to passengers in-flight. I art directed the packaging design using The Cosmopolitan's assets including original art from Digital Kitchen.
Results: 5% redemption rate and paid for itself in the first 6 months.
Awards:
Gold Reggie Award
Gold Davey Award
Gold MarCom Award
Featured on Design Bureau
Gold Reggie Award
Gold Davey Award
Gold MarCom Award
Featured on Design Bureau
