Cadbury Joyville Park (Brand Extension):
Role: Copywriter (Tone of voice, typeface research, tagline creation, brand name), Art Director and Designer for the advertising campaign, and Temporary Designer (brand book specific).
Joyville Park is a Cadbury-themed children's indoor play-area. It brings a new way for Cadbury's younger audiences to enjoy the sweet tasting products, with Cadbury product named services, such as 'Crunchie Café', 'Twirl Slide', 'Bubbly Ball-pit', plus more!
Advertising campaign:
Brand book:
