Ambient media for a local radio station. In Romania, most people listen to the radio while driving. We put famous rock stars like Bono on a cardboard piece and place them on people's car. The radio antenna looked like a microphone. It's like Bono was singing especially for you.
Idea for a campaign supporting children in poor countries. Is the classic photo of a small child suffering from hunger or thirst, except the flies on the poster were real and alive. We used a special chemical on the poster that attracted the flies during the summer. It was like having the child in front of you
We partnered with a restaurant in Frankfurt to use instead of the classic chalkboard white tshirts. The owner of the place wrote each day, for a week, the menu on this white tshirt using sauces from the dishes. Each evening the tshirt was washed with Ariel and put again at work the next morning. There was a printed message on the tshirt: Washed daily with Ariel
In Frankfurt there is a famous fest were people gather to party in the Fredberger square. The problem is that they often come by cars, drink heavily and then drive home drunk. In order to raise a point we printed out flyers and put them on the cars' windshields. We created a spoof campaign for a medical suplier advertising items like prostethics, wheelchairs or even coffins at huge discounts. On the back of the flyer we had the reaviling message: "Don't drink and drive unless you really want the discount"
