Penguin is a professional swimming school for children and adults. Its mission is to shape and promote a modern image of swimming as a sport and healthy pastime. The center is fully equipped and staffed with certified coaches and CMs in swimming. The only thing missing was the identity that would be attractive for a large target audience: kids and adults, athletes and beginners. The identity also had to support the catchy name of the center.

The style of the logo developed by Fabula Branding refers to sports and shows dynamics. This concept is reflected both in lettering and the maskot.

The logo is supported by the pattern that is associated with a start flag. The corporate palette is formed by contrasting black, white, and yellow colours creating a bright brand image.