The Log Out Step Out campaign for kids is designed to counter excessive technology usage among youth. Children used to participate in outdoor activities after their school day and on weekends, but because of today’s recent technological devices they are more apt to turn to online fun rather than physical activities. It is startling to learn that today’s youth spend an average of seven hours a day logged on to a computer or cellular device. The excessive usage of these devices during adolescence can negatively alter physical and social development.

 

This campaign brings awareness to the community and also helps encourage children to get moving and participate with others in outdoor activities. Log Out Step Out will be branded on children’s accessories including water bottles, hats, yo-yos, Frisbees, and even on playgrounds.  The bright, energetic patterns and graphics will create a strong sense of fun and imagination, giving kids the desire to spend more time outdoors having fun and staying healthy.