OBJECTIVE

Push test drives

INSIGHT

Unusual things usually peak the curiosity of people, simply because they’re rare. To be curious about them is basic human nature. Take UFO’s, Big foot, and Unicorns for instance.

IDEA

Depict Audi models like the Audi A5, Q7 and R8  as fantastic creatures or objects some have allegedly spotted to encourage other people to call the Audi showroom and see for themselves.