Sports marketing services - Boost! Sports marketing
With only the logo and a basic color palette the challenge was to create a website which inspires action and clearly states the company's services and differentials. The very fabric of sports, passion is just that with out purpose and a good strategy.
Challenge: Design and produce a site that conveys the company's message, which involves people who live, work and breathe sports. Professional looking a must but differentiation was also key.
In order to provide services to sports institutions, athletes and brands, being professional and expert was as important as showing how they feel and understand sports.
The visual strategy adopted was a strong type design, simple color application and a dynamic layout as well as a well thought short clear content. Photography style and tone was needed to communicate sports excitement and feeling.
Tasks: Visual concept and design, content and layout guidance. Responsive multi-language site production in Wordpress. Site assets production.
The result was very satisfying and the brand got more than a site, they got a stronger presence and clearer message different to their competitors.
Color palette was shifted from the original to less plain orange (main brand color( and complementary colors scheme was chosen to reflect high contrast and communicate action and energy to accommodate different content needs.
Palette application logo background/foreground
Photography - Right energy, exciting, pro. Simplicity through duotone style.
Site - Actual Boostsports.uy site shots
Desktop site version
Mobile site version
