Hi, I want to show you my personal experiment redesign logo called Vevo New Style. This new style of Vevo logo using negative space style. Took a while to choose the color and I decide to use simple dark color with the background and turn the logo into white.
Starting with the sketch on the blank paper.
Try to figure it out which best appearance for the logo, and I decide to make the "e" letter push a little bit to the left and overlapping the "v". And also turn the "e" into field circle and break it into two parts. so it makes the "e" letter easier to look.
Add some adjustment on the logo.
Turn the logo into white, so I have to put the dark color on the background. And this the final result.
