Blue Ribbon
THE CHALLENGE:
Upgrade and modernise the Blue Ribbon brand and packaging to disrupt the category and embody ‘the taste that brings us together.'
THE SOLUTION:
Inspired by the insight that a fresh, fluffy sarmie can be at the heart of a beautiful shared moment between family and friends, the new-look packaging brings the playful flick of the ribbon in Blue Ribbon’s logo prominently to the fore, with the yellow and white sub-layers of the ribbon cheekily mimicking the filling that keeps two pieces of bread together.
A bold, coloured swoosh gives the Blue Ribbon bread prominence on shelf and just the right balance of transparency on the sleeve strengthens navigation across the range and clearly differentiates between the variants and what they offer.
The designs are simple and sophisticated but daringly different from all of the competitors.
THE RESULT:
Retailers and consumers love the distinctive new look and stock is flying off the shelves. We are positive that the upcoming sales reports will reflect this new-found popularity.
