Visual identity and study of the packaging of a strange candy: UP!UP!
It gives you mental and physical energy when you need it.With UP!UP! you can face work, study and sport in the best way.
Reach your goals. Even when you're tired or under pressure.
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The tone of voice is provocative and ironic, deriving from advertising inspirations in the 1950s and 1960s and
from the imaginary relating to synthetic drugs.
Luca Cappellin ©2019.
THANK U
