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"THE GENERIC ARE ALL THE SAME"

THE GENERIC ARE ALL THE SAME, BUT SOME ARE TOLIFE
OS GENÉRICOS SÃO TODOS IGUAIS, MAS ALGUNS SÃO PARA VIDA
 
Client:
To Life
 
Challenge:
Activate brands presence in a great pharmacist event, considering that the brands stand was small and badly located and the majority of visitors were females.
 
Idea:
A young man asking as many ladies as possible in engajement, when he offer the ring, it says "Generics are all the same, but some are To Life".
 
"THE GENERIC ARE ALL THE SAME"
Published:

"THE GENERIC ARE ALL THE SAME"

Although generics brands are suppose to be all the same, To Life distinguishes itself from the competition because of the relationship of partner Read More

Published: