THE GENERIC ARE ALL THE SAME, BUT SOME ARE TOLIFE
OS GENÉRICOS SÃO TODOS IGUAIS, MAS ALGUNS SÃO PARA VIDA
Client:
To Life
Challenge:
Activate brands presence in a great pharmacist event, considering that the brands stand was small and badly located and the majority of visitors were females.
Idea:
A young man asking as many ladies as possible in engajement, when he offer the ring, it says "Generics are all the same, but some are To Life".