rapid business model discovery
Gauteng, South Africa | June 2017
My contribution was as a UX Designer consultant working closely with a UI Designer, Lead UX Designer, Strategist, in-house UX Designers and business stakeholders.
Activities in this project
Understand | Stakeholder Interviews, Map high-level ecosystem, Light Review of Current Design Solution, Model Assumptive Personas, Business Model Workshop
Ideate | How might we workshops, SWOT Analysis
Design | Design Concepts
Validate | User Testing
Iterate | Updated Design Concepts
Introduction and Context
We were asked by our clients to rapidly validate their existing business model. The purpose for this project was to gather context, ideate business model ideas, generate concepts, and iterate with customers.
The objectives for this project was to:
1) Ensure our client had future relevance and fit in the healthcare ecosystem
2) Rapidly design, test and iterate on alternatives
3) Solution must be customer centric
The Process
Understand (1 week)
We met with business stakeholders to understand their vision, pain points, opportunity areas, technology constraints, and get insight into the current ecosystem. We had a look at their current digital offering, and did a light expert review on it to determine any particular focus area. We used the knowledge they had about their user groups and used it to model out assumptive personas. We also conducted a workshop to complete a lean business model canvas, the customer value proposition and elevator pitches. We then conducted a SWOT analysis to determine which of the lean business model canvasses would be most viable and feasible.
Ideate (2 days)
We rapidly ideated various different concepts by using the "how might we" and the "power of 10" techniques collaboratively with the business stakeholders
Design (3 days)
We used our concepts that we ideated on and made them medium fidelity.
Validate (1 week)
We did on-site summative user testing with two different user groups over the course of a week. We travelled to different areas of Gauteng to ensure we had different users speaking to our user groups and our recruitment matrix. We completed the analysis and used the insights to determine what we need to iterate on
Iterate (1 week)
We iterated our designs based on the feedback from our user testing. This iteration was to complete high fidelity designs that the business stakeholders could socialise with the rest of the business.
