MELANIE JEANRICHARD
Imagination in bloom
Melanie JeanRichard delights connoisseurs with her incomparable arrangements of Mediterranean flowers. For her anniversary, we have developed a new brand appearance for the Bern-based florist that is inspired and complemented by a very special art project.
Her work connects people with a feel for creativity and artistry. Aesthetes carrying one of her black-and-white-wrapped creations give each other knowing smiles while passing each other on the street in Bern. Melanie JeanRichard and her team create distinctive Mediterranean flower arrangements – initially at the market in Bern, then in a small basement shop, and today in two boutiques located at Münstergasse 72 and Hirschengraben 11.
In conjunction with Melanie JeanRichard’s upcoming ten-year anniversary on Münstergasse, not only have we developed a new brand appearance for her, but we have also invited artists to celebrate her art. Curated by our creative director, Thom Pfister, the art project features the floral works of twenty-eight artists – each in their own characteristic style – whether that is photographic or artistic, abstract or figurative, delicate or forceful. The resulting images have stories to tell: each is individual, but they all also share the aim of stirring, inspiring, and touching our senses. Entirely in the spirit of Melanie JeanRichard.
The fascinating works, which transform flowers into art, will also be shown as posters – each one of them unique. Two weeks before being exhibited at Galerie SOON in Bern, the posters will appear as teasers in various locations around Bern.
The exhibition catalog represents Melanie JeanRichard’s exceptional way of celebrating flowers. The catalog can be purchased in her boutiques.
The new brand appearance for Bern-based florist Melanie JeanRichard is elegantly sleek and focused on an unconventional logo comprising her initials. The website and business cards show images from the exhibition.
The produced works were on display for three days in an exhibition held at Galerie SOON in Bern.
Website: melaniejeanrichard.ch
Responsible at MJR: Melanie JeanRichard
Responsible at Branders: Thom Pfister (Creative Director, Kurator & Design), René Allemann (CEO), Philippe Knupp (Strategy Director & Text), Katja Wölfel (Senior Copywriter);
Artists: Anoush Abrar, Bartholot, Bernd Westphal, Gian Paul Lozza, Lars Ranek, Marie-Christine Gerber, Vincent Gapaillard, Michael Brunn, Brigitte Lustenberger, Anja Wille, Basil Stücheli, Desirée Pfeiffer, Adrian & Gidi, Angelika Annen, Silvie Zürcher, Daniel Bolliger, Dean Elliott, Isabel Truniger, Paul et Henriette, Vincente García Morillo, Lonneke van der Palen, Andreas Samuelsson, Joséphine Jeannin, Christian Knörr + Helvetia Leal
