Aveeno is one of theJohnson & Johnson very well known brands in the United States.
The main aim of this brief was, not only to promote the products but to educate on what they do within the EMEA market.
In order to do this we were provided with specific scientific data, produced by their lab technicians. This is how we were able to study the effect each ingredient, in the different products, activates the adequate reaction on the costumer's skin. Once the research part of the project was done, we proceeded to produce the social media creatives.
Another brief challenge was to maintain visual coherence in regards to the US campaign. Therefore we were given fragments of videos we had to use. Combining those with the skills of our talented designers we ended up generating the educational message that was required in the EMEA market.
_Product education, creative planning and art direction.
Silvia Arenas LinkedIn: https://www.linkedin.com/in/silviarenas/
