Racer X Women's Retro Tank Top
For this project, I was tasked with creating a women's shirt design to be sold during outdoor race season (spring and summer) at events and on our website. The Racer X Illustrated readership and motocross industry in general are very male-dominated, so designing merchandise specifically for our female fans had been a challenge from the beginning. This design was the first women's merchandise item we managed to sell out of at a major event during my time at Racer X.