DYNAMIS PRC 2019 livery & visual identity
DYNAMIS PRC is the Formula Student Racing Team of Politecnico di Milano. We took part in the project for an academic year and completely redesigned the livery, taking into account all the communication to help the work of the engineers stand out and be one of the most successful teams during the summer events around Europe.
Red and white are the colours that represent the city of Milan. On the livery we have chosen to leave some areas in black to show the raw carbon fibre of the monocoque and the wings. The design process took into account the need to save weight to better enhance the performance on track. Our main focus was to represent the "dynamic" nature of the team, the passion and the dedication of all the members.
DESIGN ON TRACK
Photos provided by Formula Student Germany & Formula SAE Italy
Paint job by Kaos Design
Unveil event
Photos by Stefano Ferrari
Livery design process
Final render by Luca Sciarrillo (Hexgraphica)
Communication, uniforms and merchandising
