Save The Music: Missing Note
(Concept)
Client: Save The Music Foundation
Challenge: Bring awareness of Save The Music Foundation to the public using Out of Home, Radio, and Guerilla tactics in a unique campaign.
Radio (1:00 m)
Concept: Background song of a popular song will play - but vocals will be missing. The voice of the recording artist will appear and will say the following copy:
"Expected me to start singing? What if I didn't know how or was never told I should? Schools across the country are shutting down their music programs, eliminating the spark of music from the singers, instrumentalists, and musical artists of tomorrow. Use your voice - join me, (insert artist name) and save the music by visiting www.vh1savethemusic.com."
Save The Music OOH: Billboard
Save The Music Guerrila: Missing Note Installation
