Home Page for the Microsite.
Drop-down menu for the Microsite
Users look up and add pre-selected routes to send to their phones.
Tips for getting ready to run and Go Innocent.
Profile page with stats on running, redeemed prizes, and the option to share details on their run.
Billboard animation - Grabs the attention of those stuck in traffic and is placed near the pre-selected routes. Through NFC, those already involved in the campaign recieve personalized messages.
Bus shelter animation - Calls for bus riders to consider a more active and eco-friendly alternative and join the campaign. Via NFC, runners pass by and a colorful and cheerful animation appears.
Mobile Hub mock up.
