The Logo
The first phase involves creating the logo, which draws inspiration from the main crystal and the central bird of the existing logo. This design approach aligns with the primary objective of the project, which is to seamlessly blend heritage with innovation achieving minimalistic approach.
The main Crystal is passed through many phases of sketches to reach the final geometric shape, Additionaly the choice of the Typeface is to preserve the cuts and edges shape of crystal asfor products
The Brand illustrations
The Second phase Is about creating brand illustration and patters to create strong visual identity to be reflected on the stationary and other brand materials.
The Stationary
In the third phase, is about crafting stationary items that effectively convey the essence of the brand's identity From the letter head to all brand collateral and print outs like catalouge and brand label.
This part shows the sketches of the logo and diffrent phases until reaching the final logo
