Daniela Díaz Franco's profile

Hivern de nassos - Generalitat de Catalunya

Winter is coming... and so is flu season.

Nobody really likes to receive orders, especially when it's about your health and lifestyle, so how do we create a basic care against the flue campaign that doesn't bore people? 

We found a funny and interesting insight: when we are constipated, it's hard to pronounce words with the letters "n" and "d", so we edd up talkid like dis.

In order to have a great winter, you have to follow the advices showed. The campaign is called "hivern de nassos" because, in Catalan, that expression means having a great winter, and it allowed us to play graphically with the noses and the "Do" joke.

Art: Onia Sancho, Katarina Blazic.
Copy: Daniela Díaz.
Supervised by: Gabriel de Madeiros Silveira and Maria Ramon.
Agency: Evil Love.
Hivern de nassos - Generalitat de Catalunya
Published:

Hivern de nassos - Generalitat de Catalunya

Published: