Nevamar and Pionite are two names that are well known to architects and interior designers. For decades, these two laminate brands have been known as dependable and durable options for commercial, hospitality, and residential applications.

We worked with their parent company, Panolam Surface System, to better position the two brands' offerings in the minds of their audiences - specifiers, distributers, end users, investors, and the press.

Our responsibilities included the development of new brand positioning platforms, messaging programs, and visual systems for the brands.

These were incorporated into a series of updated communication pieces, sales tools, exhibit booths, and advertising programs, demonstrating how the brands are unique in their offerings.